Boomers' Buying Power [INFOGRAPHIC]

Infographic - Boomers' Buying Power

By 2017, the Boomer generation, born between 1946 and 1964, is expected to account for 50% of the US population and control 70% of the country’s disposable income, according to a report by Nielsen. Moreover, Boomers stand to inherit $15 trillion over the next 20 years.

Now some 80 million strong, Boomers constitute 44% of the US population, 49% of CPG (consumer packaged goods) sales in the US (roughly $230 billion annually), 40% of wireless subscriber services, and 41% of those purchasing Apple computers. Read the rest at MarketingProfs.