Archive for August 20, 2012
Online American Mothers & The Devices They Own [CHART]
Mothers were especially fond of PCs, which had a penetration rate of almost 100%. But smart phones, too, had a penetration rate among mothers (83%) well above the average.
Read MorePost Blog-Recommendation Acts By Mothers [CHART]
The most common purchase made as a result of a recommendation on a mom blog was that of a book, at 63%.
Read MoreAmerican Mommies & The Social Media They Trust For Parenting By Generation [CHART]
Mothers who looked to the web for parenting advice considered blogs to be the most trustworthy social media platform.
Read MoreeBook Purchases By Americans [CHART]
Harris Interactive showed that eReader owners tended to buy more books than non-owners. Harris also indicated that eReader owners read more than non-owners.
Read MoreeContent Purchased On Tablets [CHART]
In March 2012, 35% of US tablet owners purchased ebooks on their devices.
Read MoreAmerican eReader Penetration, 2010-2015 [CHART]
The US adult ereader user base is poised to grow at double-digit percentages this year and next, but in 2014 and 2015 expansion will slow to the 5% range.
Read MoreCost Of College [INFOGRAPHIC]
This infographic by Degree Jungle looks at whether or not college is worth the cost.
Read MorePresidential Online Politics: Obama vs. Romney [CHART]
A new study of how the campaigns are using digital tools to talk directly with voters-bypassing the filter of traditional media-finds that the Obama campaign posted nearly four times as much content as the Romney campaign and was active on nearly twice as many platforms.
Read MoreBoomers' Online Use [INFOGRAPHIC]
Boomers make up one-third (33%) of all online and social media users.
Read MoreBoomers' Buying Power [INFOGRAPHIC]
Boomers constitute 44% of the US population, 49% of CPG sales in the US (roughly $230 billion annually), and 40% of wireless subscriber services.
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