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Archive for August 20, 2012

Online American Mothers & The Devices They Own [CHART]

By David Erickson | August 20, 2012

Mothers were especially fond of PCs, which had a penetration rate of almost 100%. But smart phones, too, had a penetration rate among mothers (83%) well above the average.

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Post Blog-Recommendation Acts By Mothers [CHART]

By David Erickson | August 20, 2012

The most common purchase made as a result of a recommendation on a mom blog was that of a book, at 63%.

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American Mommies & The Social Media They Trust For Parenting By Generation [CHART]

By David Erickson | August 20, 2012

Mothers who looked to the web for parenting advice considered blogs to be the most trustworthy social media platform.

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eBook Purchases By Americans [CHART]

By David Erickson | August 20, 2012

Harris Interactive showed that eReader owners tended to buy more books than non-owners. Harris also indicated that eReader owners read more than non-owners.

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eContent Purchased On Tablets [CHART]

By David Erickson | August 20, 2012

In March 2012, 35% of US tablet owners purchased ebooks on their devices.

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American eReader Penetration, 2010-2015 [CHART]

By David Erickson | August 20, 2012

The US adult ereader user base is poised to grow at double-digit percentages this year and next, but in 2014 and 2015 expansion will slow to the 5% range.

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Cost Of College [INFOGRAPHIC]

By David Erickson | August 20, 2012

This infographic by Degree Jungle looks at whether or not college is worth the cost.

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Presidential Online Politics: Obama vs. Romney [CHART]

By David Erickson | August 20, 2012

A new study of how the campaigns are using digital tools to talk directly with voters-bypassing the filter of traditional media-finds that the Obama campaign posted nearly four times as much content as the Romney campaign and was active on nearly twice as many platforms.

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Boomers' Online Use [INFOGRAPHIC]

By David Erickson | August 20, 2012

Boomers make up one-third (33%) of all online and social media users.

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Boomers' Buying Power [INFOGRAPHIC]

By David Erickson | August 20, 2012

Boomers constitute 44% of the US population, 49% of CPG sales in the US (roughly $230 billion annually), and 40% of wireless subscriber services.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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