August 17, 2012 - e-Strategy Trends

65% of daily deal subscribers had used a social network to recommend a deal related to a restaurant, making that the most-shared deal category.

Half of those surveyed named the recommendation of a friend or family member as a reason they would purchase a deal.

People who sign up for daily deals seem intent on keeping their money local. According to a Q1 2012 survey of US internet users.

While a majority of boomers go online on a typical day, according to the Pew Internet & American Life Project, it’s not the landslide one finds among younger adults.

In February 2012 Pew polling, six in 10 boomers reported using email “yesterday,” essentially matching the 30-to-49 and 18-to-29 age groups.

This year, roughly 36 million Americans will use a smart phone to research travel.

Consumers are using smart phones to guide their travels from start to finish, whether that’s for last-minute bookings, connecting to destination-related information or seeking personalized recommendations.

Whites still make up by far the greatest share of social network users in the US, but their percentage of the total will continue falling, from 67% in 2010 to 63.1% in 2014.