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Archive for August 17, 2012

Types Of Daily Deals Users Share With Their Social Networks [CHART]

By David Erickson | August 17, 2012

65% of daily deal subscribers had used a social network to recommend a deal related to a restaurant, making that the most-shared deal category.

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Factors That Influence Daily Deal Purchases From Local Businesses [CHART]

By David Erickson | August 17, 2012

Half of those surveyed named the recommendation of a friend or family member as a reason they would purchase a deal.

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Reasons Americans Buy Daily Deals [CHART]

By David Erickson | August 17, 2012

People who sign up for daily deals seem intent on keeping their money local. According to a Q1 2012 survey of US internet users.

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American Internet Users By Generation [CHART]

By David Erickson | August 17, 2012

While a majority of boomers go online on a typical day, according to the Pew Internet & American Life Project, it’s not the landslide one finds among younger adults.

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American Email Users By Generation [CHART]

By David Erickson | August 17, 2012

In February 2012 Pew polling, six in 10 boomers reported using email “yesterday,” essentially matching the 30-to-49 and 18-to-29 age groups.

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American Smart Phone Travel Researchers/Bookers, 2010-2016 [CHART]

By David Erickson | August 17, 2012

This year, roughly 36 million Americans will use a smart phone to research travel.

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Americans Who Vacation With Their Mobile Device [CHART]

By David Erickson | August 17, 2012

Consumers are using smart phones to guide their travels from start to finish, whether that’s for last-minute bookings, connecting to destination-related information or seeking personalized recommendations.

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American Social Network Users By Race, 2010-2014 [CHART]

By David Erickson | August 17, 2012

Whites still make up by far the greatest share of social network users in the US, but their percentage of the total will continue falling, from 67% in 2010 to 63.1% in 2014.

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The Color Of Brands [INFOGRAPHIC]

By David Erickson | August 17, 2012

COLOURLovers created this infographic as a brand pallet, as it were.

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Back-to-School Shopping Spending [INFOGRAPHIC]

By David Erickson | August 17, 2012

OnlineColleges.net created this infographic to illustrate consumer spending for the back-to-school shopping season.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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