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Sunsilk Print Ad Eye Tracking [HEATMAP]

By David Erickson | August 13, 2012
Heatmap: Sunsilk Magazine Ad

These are the ads without the heatmap overlay:

Sunsilk Print Ad - No Heatmap

Next time you choose a face to appear on the web or in an ad, consider where it draws the beholder’s eyes. Ask yourself whether the image draws attention away from your persuasive message.

Posted in Advertising, Consumer Behavior, Photo Marketing, Print Advertising and tagged Eyetracking, Heatmap, Sunsilk

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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