Sunsilk Print Ad Eye Tracking [HEATMAP]
![Sunsilk Print Ad Eyetracking [HEATMAP] Heatmap: Sunsilk Magazine Ad](https://trends.e-strategyblog.com/wp-content/uploads/2012/08/sunsilk-gaze-heatmap.png)
These are the ads without the heatmap overlay:

Next time you choose a face to appear on the web or in an ad, consider where it draws the beholder’s eyes. Ask yourself whether the image draws attention away from your persuasive message.