Table - Baby Boomer Spending

Baby Boomers were born in a narrow window of time (between 1946 and 1964) but they represent 44% of the US population, and their buying power is considerable: they hold 70% of US disposable income, and buy 49% of total consumer-packaged goods (CPG), according to an August 2012 report by Nielsen and BoomAgers. In fact, Boomers dominate purchases in 119 of 123 CPG categories, and have the money to spend: despite the economic downturn, 63% still have at least one person in the household working full time. Read the rest at MarketingCharts.