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Archive for August 13, 2012

Perceptions Of Multichannel Marketing [CHART]

By David Erickson | August 13, 2012

87% of marketing decision-makers worldwide believe they will drive more sales and profit by evolving into effective multichannel marketing organizations.

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Mobile Activities [CHART]

By David Erickson | August 13, 2012

Smart phone owners are more likely than tablet owners to access local information (88% vs. 75%) and find local services (74% vs. 55%) on their devices.

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Video Ad Completion Rates By Video Length, Q1 2011-Q2 2012 [CHART]

By David Erickson | August 13, 2012

Digital video ad views continued to grow at a faster pace than video ad views in Q2 (68% vs. 10% year-over-year), per a FreeWheel study released in August 2012.

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"Big Data" Effect On Sales [CHART]

By David Erickson | August 13, 2012

Only half of sales executives are aware of big data, and just 16.5% of those say that their company has a big data strategy that impacts sales.

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Baby Boomer Spending [TABLE]

By David Erickson | August 13, 2012

hold 70% of US disposable income, and buy 49% of total consumer-packaged goods.

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Demographics Of American Tablet Owners [CHART]

By David Erickson | August 13, 2012

57.3% of US tablet owners were aged over 35 in the 3-month period ending in June 2012, including almost 1 in 5 aged older than 55.

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Top 5 Mobile Retail Site Visitors By Gender [CHART]

By David Erickson | August 13, 2012

Target and Walmart attracted more female shoppers to their mobile websites (65% and 58%, respectively), whereas men favored Best Buy’s mobile site (61%).

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Top 5 Retail Mobile App Reach, 2011 Holiday Season [CHART]

By David Erickson | August 13, 2012

During the 2011 holiday season, the top retail apps and websites combined— Amazon, Best Buy, eBay, Target, and Walmart—reached nearly 60% of smart phone owners.

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Top 10 Mobile Apps For Shopping, June 2012 [TABLE]

By David Erickson | August 13, 2012

47% of American smart phone owners used a mobile shopping app in June 2012.

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Sunsilk Print Ad Eye Tracking [HEATMAP]

By David Erickson | August 13, 2012
Heatmap: Sunsilk Magazine Ad

Eyetracking heatmaps that overlay these Sunsilk print ads demonstrate that the viewers’ attention focuses on the eyes of the woman in the ad.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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