August 13, 2012 - e-Strategy Trends

87% of marketing decision-makers worldwide believe they will drive more sales and profit by evolving into effective multichannel marketing organizations.

Smart phone owners are more likely than tablet owners to access local information (88% vs. 75%) and find local services (74% vs. 55%) on their devices.

Digital video ad views continued to grow at a faster pace than video ad views in Q2 (68% vs. 10% year-over-year), per a FreeWheel study released in August 2012.

Only half of sales executives are aware of big data, and just 16.5% of those say that their company has a big data strategy that impacts sales.

hold 70% of US disposable income, and buy 49% of total consumer-packaged goods.

57.3% of US tablet owners were aged over 35 in the 3-month period ending in June 2012, including almost 1 in 5 aged older than 55.

Target and Walmart attracted more female shoppers to their mobile websites (65% and 58%, respectively), whereas men favored Best Buy’s mobile site (61%).

During the 2011 holiday season, the top retail apps and websites combined— Amazon, Best Buy, eBay, Target, and Walmart—reached nearly 60% of smart phone owners.