US TV Ad Spending Growth [CHART]

By David Erickson | August 10, 2012

 

Chart - US TV Ad Spending GrowthTV ad spending growth rates in the US are outpacing the aggregate of all media, according to MarketingCharts analysis of figures provided by Kantar Media. This article examines: how TV ad spending has continued to grow in the US despite a nearly saturated audience; the segments that are growing most rapidly; why TV remains the prime medium for ad spending; and projected TV ad spending growth rates up to 2016. Read the rest at MarketingCharts.

Posted in Ad Spending, Advertising, Television Advertising and tagged