TV & Mobile Device Use By Generation [CHART]

Chart - TV & Mobile Device Use By Generation

Almost two-thirds of Gen Y (aged 13-32) smartphone owners report using their device while watching primetime TV, while 56% of Gen X (33-46) smartphone owners do the same, per survey results released in July by GfK Custom Research North America. Although dual-screen use is popular among these age groups, it drops to just 35% of Baby Boomer (47-54) smartphone owners.

Tablet use while watching primetime TV is far more even across the generations, at 53% of Gen Y tablet owners, and 48% for both Gen X and Baby Boomers. Read the rest at MarketingCharts.