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Social TV Penetration [INFOGRAPHIC]

By David Erickson | August 10, 2012

Infographic - Social TV Penetration

Nielsen data reveals the increasing degree to which smart phone and tablet owners now use these devices while watching conventional TV. Large majorities approaching 90% now use their mobile devices simultaneously according to Nielsen. I suspect these numbers are somewhat higher than actual usage, but the findings argue that TV advertisers must be conscious of these “second screens” when creating ad content.   Read the rest at i2G.

Chart -Tablet Or Smart Phone Activities While Watching TV

Posted in Advertising, Consumer Behavior, eCommerce, Email Marketing, Mobile Behavior, Mobile Marketing, Multichannel Marketing, Online Behavior, Search Engine Marketing, Social Media Marketing, Social Television, Technographics, Television Advertising and tagged Coupons, eCoupons, eShopping, eTailing, Infographic, Mobile Apps, Mobile Social, Online Shopping, Retail Marketing, Shopping, Smart Phones, Tablets, Television

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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