Chart - Percent Of Mobile Restaurants, Auto & Travel Searches That Result In Purchases

A study, commissioned by call-tracking provider Telmetrics and mobile ad network xAd, looks at the mobile path to purchase in three verticals and the differences between smart phone and tablet usage among US adults.  The research was based on “an online survey of 1,500 US smart phone and tablet users and actual observed consumer behaviors from Nielsen’s Smartphone Analytics Panel of 6,000 Apple and Android users.” Read the rest at Marketing Land.