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Archive for August 10, 2012

Social TV Penetration [INFOGRAPHIC]

By David Erickson | August 10, 2012

Large majorities approaching 90% now use their mobile devices while watching conventional television.

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Mobile Apps With Social/Local Features [INFOGRAPHIC]

By David Erickson | August 10, 2012

Among the top 15 apps, 12 have a social and/or local component.

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Time Spent With Mobile Apps vs. The Mobile Web [CHART]

By David Erickson | August 10, 2012

According to Nielsen, time with apps (vs. the mobile web) has increased from 72% to 81%.

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Total Indonesian Ad Spending, 2010-2016 [CHART]

By David Erickson | August 10, 2012

eMarketer forecasts that total Indonesian media ad spending in the country will increase 20% in 2012 to $8.61 billion.

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US Smart Phone, PC & TV Users, 2008-2012 [CHART]

By David Erickson | August 10, 2012

The smart phone audience is creeping closer to PC audience levels.

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American Smart vs. Feature Phone Penetration, Oct. 2010-June 2012 [CHART]

By David Erickson | August 10, 2012

Nielsen says that two-thirds of new mobile phone buyers are opting for smart phones. It’s likely therefore that smart phone ownership will reach at least 60% in the US by the end of Q4.

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Percent Of Mobile Restaurants, Auto & Travel Searches That Result In Purchases [CHART]

By David Erickson | August 10, 2012

89% of smart phone owners and 84% of tablet users have immediate purchase intent and take action within 24 hours of their restaurant research. However 64% of smart phone and 44% of tablet users in Restaurants make a decision within an hour.

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US TV Ad Spending Growth [CHART]

By David Erickson | August 10, 2012

TV ad spending growth rates in the US are outpacing the aggregate of all media.

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Reasons People Ignore Mobile Ads [CHART]

By David Erickson | August 10, 2012

Among smart phone owners who have never engaged with mobile ads, a lack of relevance is the top reason why.

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Ad Spending Growth By Medium [TABLE]

By David Erickson | August 10, 2012

Global magazine and newspaper ad spending will decline by 2.1% and 2.5% this year, respectively.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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