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Archive for August 9, 2012

Negative SEO [INFOGRAPHIC]

By David Erickson | August 9, 2012

Tasty Placement created this infographic from a study they conducted about negative SEO.

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Essential Technologies For The Fun Freshman Dorm Room [CHART]

By David Erickson | August 9, 2012

One-half (50%) of college students say a big TV is essential for the fun freshman dorm room, and 48% say price is not the most important characteristic to consider when choosing a TV for college.

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Top Technologies Essential For College Students [CHART]

By David Erickson | August 9, 2012

Students are most interested in buying laptops, fridges, and large televisions to take with them as they begin college life.

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Website Preferences For Mobile Shopping [CHART]

By David Erickson | August 9, 2012

For mobile owners who prefer using a website than an application when shopping on their device, convenience/ease (39%) and additional features (21%) are the primary reasons for doing so.

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Demographics: Desire To Blend In vs. Stand Out [CHART]

By David Erickson | August 9, 2012

58% of US adults aged under 35 would rather stand out from than blend into the crowd.

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Mobile Features & Content Use [CHART]

By David Erickson | August 9, 2012

Listening to music on mobiles grew 9.5% between the 3-month periods ending in March and June (to 27.6%), while accessing of social networks or blogs rose to 36.9% of subscribers.

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Location-Tagging Social Posts By Generation [CHART]

By David Erickson | August 9, 2012

73% of on-the-go mobile consumers aged 25-34 and 75% of those aged 24 and younger location-tag their social sharing posts and pictures.

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Facebook The Top Social Media Marketing Tactic For B2C & B2B [CHART]

By David Erickson | August 9, 2012

Among those businesses that cite social media among their most effective marketing tools, Facebook still rules the day, even for B2Bs.

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In-Person Interactions The Most Effective Marketing Tactic [CHART]

By David Erickson | August 9, 2012

Among small businesses, marketing tactics such as email, websites, in-person interaction, and social media are viewed as most effective overall.

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Most Effective B2B & B2C Marketing Tactics [CHART]

By David Erickson | August 9, 2012

Among small businesses, marketing tactics such as email, websites, in-person interaction, and social media are viewed as most effective overall.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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