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Eye Tracking & Gender Differences For Bikini Ads [HEATMAPS]

By David Erickson | August 8, 2012

EyeTrackShop examined where the visual focus falls on H&M bikini ads for men vs. women in these heatmaps.

Heatmap - Eye Tracking & Gender Differences For Bikini Ads

 

Heatmap - Eye Tracking & Gender Differences For Bikini Ads

Posted in Advertising, Consumer Behavior, Content Marketing, Demographics, Print Advertising, Usability and tagged Bikinis, Eye-Tracking, EyeTrackShop, Gender, H&M, Heatmap, Men, Women

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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