Branded Community Activities [CHART]
Customers are drawn to branded customer communities by their content and that content’s relevance to them, per July 2012 survey results from Incyte, sponsored by Get Satisfaction. The most popular activities respondents indicated they would likely engage in include reading content (27.3%) and following posts (18.8%), while the top reasons for participating in a community are to get more information quickly (32.3%) and more answers from consumers like themselves (21.3%).
Other activities that consumers would be interested in engaging in on branded customer communities include sharing with their social networks (18.2%), liking the content (8.9%), posting replies and answers (8.3%), chatting (5.9%), and collaborating (5.4%). Read the rest at MarketingCharts.