Amazon Product Mix, 2001-2011 [CHART]

Chart - Amazon Product Mix, 2001-2011

Consumers tend to prefer starting their online purchasing research with Amazon rather than Google: 30% of online buyers surveyed say they began researching their most recent online purchase via Amazon, more than twice the proportion (13%) who began their research with Google, according to report by Forrester Research. Read the rest at MarketingProfs.