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Archive for August 8, 2012

Summertime Search Spikes [INFOGRAPHIC]

By David Erickson | August 8, 2012

This Adweek inforgraphic show that when the temperature spikes, so do Google searches for grilling and margarita recipes.

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B2C Email Subject-Line Length Metrics [CHART]

By David Erickson | August 8, 2012

The longer the length (in characters) of a B2C email subject line, the higher its open, click, and click-to-open rates.

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Reasons For Sharing Daily Deals [CHART]

By David Erickson | August 8, 2012

54% of consumers who subscribe to a daily deal program strongly agree that they will share a deal because it’s great, regardless of whether or not they are current customers of a business.

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Americans' Attitudes Toward Social Networks [TABLE]

By David Erickson | August 8, 2012

62% of American adults say they are afraid of missing something (e.g., news, an important event or status update) if they do not keep an eye on their social networks.

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Amazon Product Mix, 2001-2011 [CHART]

By David Erickson | August 8, 2012

30% of online buyers surveyed say they began researching their most recent online purchase via Amazon.

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Google+ Eyetracking Attention Order [HEATMAP]

By David Erickson | August 8, 2012

EyeTrackShop found out where people focused their attention by applying its technology to Google+ profile pages.

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Google+ Eyetracking [HEATMAP]

By David Erickson | August 8, 2012

Heatmaps of where visitors to Google+ profile pages focused their attention.

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Branded Community Activities [CHART]

By David Erickson | August 8, 2012

Customers are drawn to branded customer communities by their content and that content’s relevance to them.

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Attitudes Toward Online Video Ads [CHART]

By David Erickson | August 8, 2012

Among active social network users who watch videos online, 30% are willing to allow streaming video sources to mine their social networking information to provide relevant ads.

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Why People Listen To AM/FM Radio [CHART]

By David Erickson | August 8, 2012

63.3% of public radio listeners said that a main reason for listening to AM/FM radio is to stay informed about the news.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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