Archive for August 8, 2012
Summertime Search Spikes [INFOGRAPHIC]
This Adweek inforgraphic show that when the temperature spikes, so do Google searches for grilling and margarita recipes.
Read MoreB2C Email Subject-Line Length Metrics [CHART]
The longer the length (in characters) of a B2C email subject line, the higher its open, click, and click-to-open rates.
Read MoreReasons For Sharing Daily Deals [CHART]
54% of consumers who subscribe to a daily deal program strongly agree that they will share a deal because it’s great, regardless of whether or not they are current customers of a business.
Read MoreAmericans' Attitudes Toward Social Networks [TABLE]
62% of American adults say they are afraid of missing something (e.g., news, an important event or status update) if they do not keep an eye on their social networks.
Read MoreAmazon Product Mix, 2001-2011 [CHART]
30% of online buyers surveyed say they began researching their most recent online purchase via Amazon.
Read MoreGoogle+ Eyetracking Attention Order [HEATMAP]
EyeTrackShop found out where people focused their attention by applying its technology to Google+ profile pages.
Read MoreGoogle+ Eyetracking [HEATMAP]
Heatmaps of where visitors to Google+ profile pages focused their attention.
Read MoreBranded Community Activities [CHART]
Customers are drawn to branded customer communities by their content and that content’s relevance to them.
Read MoreAttitudes Toward Online Video Ads [CHART]
Among active social network users who watch videos online, 30% are willing to allow streaming video sources to mine their social networking information to provide relevant ads.
Read MoreWhy People Listen To AM/FM Radio [CHART]
63.3% of public radio listeners said that a main reason for listening to AM/FM radio is to stay informed about the news.
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