Sharing Shopping Preferences [CHART]

Chart - Sharing Shopping Preferences

Despite privacy concerns, consumers are more comfortable sharing their personal information with retailers than they are with social networks, particularly if sharing such data enhances the shopping experience, according to a survey from MyBuys and the e-tailing Group.

Some 55% of surveyed consumers say they are “mostly willing” to share information with retailers in order to get a better shopping experience, and 57% say they are “somewhat willing” to do so. Read the rest at MarketingProfs.