Chart - Mobile Ad Engagement

Mobile users have viewed and engaged with various types of mobile ads, primarily mobile banner ads (70%) and SMS/text-based ads (44%).

Mobile users’ primary means of interaction has been clicking/tapping an ad (38%), followed by mobile coupon redemption (31%), clicking on a sponsored link in a text message (29%), downloading an application (28%), and viewing a mobile website (24%). Read the rest at MarketingProfs.