Skip to content
e-Strategy Trends
  • Content
  • Social
  • Email
  • Search
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • About
e-Strategy Trends
  • Content
  • Social
  • Email
  • Search
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • About

Archive for August 7, 2012

Mobile Ad Engagement [CHART]

By David Erickson | August 7, 2012

Mobile users have viewed and engaged with various types of mobile ads, primarily mobile banner ads (70%) and SMS/text-based ads (44%).

Read More

Mobile Ads & Favorite Brands [CHART]

By David Erickson | August 7, 2012

74% of smartphone users say their favorite brands have not advertised to them via mobile.

Read More

Consumer Concerns Over Geo-Targeting [CHART]

By David Erickson | August 7, 2012

Consumers are more cautious toward mobile: 76% say they have mixed feelings or find it somewhat undesirable to be geo-targeted via their mobile device.

Read More

Ad Spending Growth In Eastern Europe, 2010-2016 [CHART]

By David Erickson | August 7, 2012

eMarketer estimates that total media ad spending in Russia increased 20.5% in 2011, up from 16% in 2010. In 2012, continued growth is forecast at 15%.

Read More

Sharing Social Shopping Preferences [CHART]

By David Erickson | August 7, 2012

Some 55% of surveyed consumers say they are mostly willing to share information with retailers in order to get a better shopping experience, and 57% say they are somewhat willing to do so.

Read More

Sharing Shopping Preferences [CHART]

By David Erickson | August 7, 2012

Despite privacy concerns, consumers are more comfortable sharing their personal information with retailers than they are with social networks

Read More

Pinterest vs. Facebook Marketing [INFOGRAPHIC]

By David Erickson | August 7, 2012

Boticca.com created this infographic to illustrate the differences between using Pinterest vs. Facebook for marketing.

Read More

Top Reasons Social Network Users "Like" A Company, Brand Or Product [CHART]

By David Erickson | August 7, 2012

Performics found only 45% of US social network users said that insider knowledge or special deals was a reason to “like” a company, brand or product.

Read More

Types Of Companies/Products People Follow On Social Networks [CHART]

By David Erickson | August 7, 2012

The desire to receive discounts and special offers was the top reason for “liking” a brand, cited by 41% of US users.

Read More

Frequency Of Search Engine Use [CHART]

By David Erickson | August 7, 2012

As of June 2012, the vast majority of US internet users used search engines either daily (63.5%) or fairly often (21.0%).

Read More
Older Posts »

Categories

Follow Join Subscribe RSS Email
Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

Recent Posts

  • Super Bowl LV Advertising
  • Factors That Prompt People To Open Emails
  • Civil Social Networks: Telepath & Clubhouse
  • Grocery Shopping
  • Diversity In Advertising
August 2012
M T W T F S S
 12345
6789101112
13141516171819
20212223242526
2728293031  
« Jul   Sep »

Tags

Apple Automotive Marketing Blogging Brand Marketing Computers Customer Experience Customer Service Entertainment Marketing eTailing Facebook Financial Services Marketing Gaming Gender Google Health Care Marketing Hospitality Marketing Infographic Instagram LinkedIn mCommerce Media Marketing Men Metrics Mobile Apps Mobile Social Mobile Video Music Marketing Online Shopping Personalization Photo Sharing Pinterest Retail Marketing Shopping Smart Phones Sports Marketing Streaming Video Tablets Television Television Marketing Travel Marketing Twitter United Kingdom United States Women YouTube