Archive for August 7, 2012
Mobile Ad Engagement [CHART]
Mobile users have viewed and engaged with various types of mobile ads, primarily mobile banner ads (70%) and SMS/text-based ads (44%).
Read MoreMobile Ads & Favorite Brands [CHART]
74% of smartphone users say their favorite brands have not advertised to them via mobile.
Read MoreConsumer Concerns Over Geo-Targeting [CHART]
Consumers are more cautious toward mobile: 76% say they have mixed feelings or find it somewhat undesirable to be geo-targeted via their mobile device.
Read MoreAd Spending Growth In Eastern Europe, 2010-2016 [CHART]
eMarketer estimates that total media ad spending in Russia increased 20.5% in 2011, up from 16% in 2010. In 2012, continued growth is forecast at 15%.
Read MoreSharing Social Shopping Preferences [CHART]
Some 55% of surveyed consumers say they are mostly willing to share information with retailers in order to get a better shopping experience, and 57% say they are somewhat willing to do so.
Read MoreSharing Shopping Preferences [CHART]
Despite privacy concerns, consumers are more comfortable sharing their personal information with retailers than they are with social networks
Read MorePinterest vs. Facebook Marketing [INFOGRAPHIC]
Boticca.com created this infographic to illustrate the differences between using Pinterest vs. Facebook for marketing.
Read MoreTop Reasons Social Network Users "Like" A Company, Brand Or Product [CHART]
Performics found only 45% of US social network users said that insider knowledge or special deals was a reason to “like” a company, brand or product.
Read MoreTypes Of Companies/Products People Follow On Social Networks [CHART]
The desire to receive discounts and special offers was the top reason for “liking” a brand, cited by 41% of US users.
Read MoreFrequency Of Search Engine Use [CHART]
As of June 2012, the vast majority of US internet users used search engines either daily (63.5%) or fairly often (21.0%).
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