Response To Brand Offers Through Social Media [CHART]
Social network users who like or follow companies or products are most likely to respond to brand offers that are reposted by a friend, and least likely to respond to those in an ad on the social network, according to a July 2012 survey from Performics. Three-quarters of the respondents said they were very (33%) or somewhat (42%) likely to respond to a brand offer reposted by a friend, compared to 54% who would be at least somewhat likely to respond to an ad.
Offers appearing in the brand’s page on the social network get a similar response to those appearing in the user’s newsfeed – with roughly two-thirds of respondents very or somewhat likely to respond to such offers. Read the rest at MarketingCharts.