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Archive for August 3, 2012

Time Spent With Mobile Apps vs Mobile Web, May 2011 & May 2012 [CHART]

By David Erickson | August 3, 2012

In May 2012, US smart phone users spent 81% of their time with smart phone apps—up 9 percentage points from May 2011.

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American Mobile Facebookers, 2010-2014 [CHART]

By David Erickson | August 3, 2012

By the end of 2012, 85% of mobile social networkers will use Facebook.

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Americans Who Use Location-Based Services By Device, 2011 & 2012 [CHART]

By David Erickson | August 3, 2012

Nearly twice as many adults used location-based services in 2012, as compared to 2011.

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Outsourcing Email Marketing [CHART]

By David Erickson | August 3, 2012

What marketing professionals had to say about the email-related services their teams are using to overcome limitations in expertise and time in 2011.

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Product Research Or Customer Service Online Destinations [CHART]

By David Erickson | August 3, 2012

Consumers’ top choices were to visit the company website to make a purchase decision (89.3%) and visit a company site for self-serve support (68.8%).

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Most Popular Types Of Companies Followed On Social Networks [CHART]

By David Erickson | August 3, 2012

Entertainment-related companies are the most popular to follow on social networks.

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Response To Brand Offers Through Social Media [CHART]

By David Erickson | August 3, 2012

Three-quarters of consumers said they were very (33%) or somewhat (42%) likely to respond to a brand offer reposted by a friend.

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Top Ten Subject Line Keywords By Open Rate, 2011 Holidays [TABLE]

By David Erickson | August 3, 2012

More than 13% of the major online retailers tracked by The Retail Email Blog in July referred to Christmas or the holidays, a higher proportion than in any of the prior 6 years.

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Top Back-To-School Shopping Considerations, 2011 & 2012 [CHART]

By David Erickson | August 3, 2012

79% of back-to-school shoppers will look at an item’s value when deciding whether or not to purchase it.

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US Paid Search Metrics By Device, Q2 2012 [CHART]

By David Erickson | August 3, 2012

Despite having lower cost per click rates than PCs, tablets offered a 68% higher ROI than PCs for US search advertisers in Q2, based on 20% higher conversion rates.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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