Effect On Facebook Fan Engagement Due To Conversion To Timeline [CHART]

By David Erickson | August 2, 2012

A March 2012 study from EdgeRank Checker, a tool that allows companies to check their exposure within Facebook, found that switching to Timeline had no real impact on engagement. Specifically, 41% of pages that had converted to Timeline saw increased engagement with their pages, while 38% of non-converted pages also saw increased engagement. Read the rest at eMarketer.

Posted in Analytics, Consumer Behavior, International, Online Behavior, Social Media Analytics, Social Media Marketing and tagged Facebook, Facebook Analytics, Facebook Timeline, Measurement