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Archive for August 2, 2012

Top Benefits Of Facebook Marketing According To US Wineries [CHART]

By David Erickson | August 2, 2012

89.6% of US wineries said that a benefit of using Facebook was that it created awareness for the company.

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Effect On Facebook Fan Engagement Due To Conversion To Timeline [CHART]

By David Erickson | August 2, 2012

41% of pages that had converted to Timeline saw increased engagement with their pages, while 38% of non-converted pages also saw increased engagement.

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Top 15 Alcohol Brands Facebook Page Engagement Metrics [TABLE]

By David Erickson | August 2, 2012

The average amount of user interaction with alcohol brand content on Facebook increased in July 2012, as compared to January 2012.

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Time Spent By Chinese Viewing Online Video By Device [CHART]

By David Erickson | August 2, 2012

There were 350 million online video watchers in China as of June 2012. That’s 40 million more people than the total population of the US last year.

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How Mobile Content Encourages Brand Trust [CHART]

By David Erickson | August 2, 2012

Consumers also had their trust in a brand boosted by mobile content that went beyond a sales message to provide them with some utility.

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How Social Media Encourages Brand Trust [CHART]

By David Erickson | August 2, 2012

84% of US consumers felt that brands needed to prove themselves trustworthy before they would interact with them or other information sources.

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Pre-Tweeting The 2012 Olympics [INFOGRAPHIC]

By David Erickson | August 2, 2012

In this infographic, Topsy compiled various metrics calculated from Twitter conversations about the 2012 Olympics before the games had begun, including mention volume, sentiment and trending measurements.

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Social Login Preferences, Q2 2012 [CHART]

By David Erickson | August 2, 2012

Facebook now accounts for 48 percent of all social logins as of Q2 2012.

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Facebook Users Attention Fixation Order Across Platforms [EYE TRACKING]

By David Erickson | August 2, 2012

A new study by eye-tracking outfit EyeTrackShop illustrated Facebook’s struggle to monetize its mobile ads without diminishing its users’ experience.

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Facebook Users Visual Attention Across Platforms [HEATMAPS]

By David Erickson | August 2, 2012

A new study by eye-tracking outfit EyeTrackShop illustrated Facebook’s struggle to monetize its mobile ads without diminishing its users’ experience.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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