Email Unsubscribe Rates By Industry [TABLE]

Table - Email Unsubscribe Rates By Industry

Across the regions, the average unsubscribe rate was fairly low at 0.31%, though it climbed to 1.05% for the worst performers, according to Silverpop’s Email Marketing Metrics Benchmark Study.

Looking at unsubscribe rates by industry, travel and leisure registered a particularly high rate, which rose to 6.77% in the bottom quartile. Computer software was again a top performer, though nonprofits recorded the lowest average. Read the rest at MarketingProfs.