Email Click-Through Rates By Industry [TABLE]

By David Erickson | July 31, 2012

The average CTR across the regions was 5.2%, though Canada achieved just 3.8% compared with 5.4% in the US and 5.1% in EMEA, according to Silverpop’s Email Marketing Metrics Benchmark Study. Read the rest at MarketingProfs.

Posted in Consumer Behavior, Email Marketing, Online Behavior and tagged Click-Through Rates, Computers, Consumer Packaged Goods, Consumer Services, CPG Marketing, Education Marketing, eTailing, Financial Services, Financial Services Marketing, Health Care Marketing, Hospitality Marketing, Leisure, Media, Publishing, Real Estate, Real Estate Marketing, Retail Marketing, Software, Travel Marketing