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Archive for July 31, 2012

Top Tactics CPG Manufacturers Can Help eTailers Increase Sales [CHART]

By David Erickson | July 31, 2012

Web-only product offerings were attractive to more than seven in 10 online retailers.

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Customer Satisfaction Scores By Social Network [TABLE]

By David Erickson | July 31, 2012

Google+ not only debuted on the index for the first time, but dominated the rankings with a higher customer satisfaction score than YouTube, Pinterest, Twitter, LinkedIn and Facebook.

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Social Recruiting [INFOGRAPHIC]

By David Erickson | July 31, 2012

Ninety-two percent of recruiters tap social networks to find new hires, according to the Jobvite 2012 Social Recruiting survey.

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Business Video, 1970-Present [INFOGRAPHIC]

By David Erickson | July 31, 2012

80% of marketers report using online video for their purposes.

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Email Unsubscribe Rates By Industry [TABLE]

By David Erickson | July 31, 2012

Travel & leisure registered a particularly high unsubscribe rate, which rose to 6.77% in the bottom quartile. Computer software was again a top performer, though nonprofits recorded the lowest average.

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Email Click-Through Rates By Industry [TABLE]

By David Erickson | July 31, 2012

The average CTR across the regions was 5.2%, though Canada achieved just 3.8% compared with 5.4% in the US and 5.1% in EMEA.

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Unique Email Open Rates By Industry [TABLE]

By David Erickson | July 31, 2012

Consumers were more receptive to email messages issued by the computer software industry, with the top performers in that industry achieving open rates of 55.0%.

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Email Marketing Unique Open Rates By Region [TABLE]

By David Erickson | July 31, 2012

Average email open rates continued their downward path during 2011 and Q1 2012, though click-through rates increased slightly during the same period.

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CMOs' Beliefs About Social Data & Business Trends [CHART]

By David Erickson | July 31, 2012

Roughly 4 in 5 CMOs believe that social data is at least somewhat effective in indicating: discernible trends or patterns that may impact the business.

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CMO Confidence In Social Marketing [CHART]

By David Erickson | July 31, 2012

Roughly 3 in 4 CMOs are at least somewhat confident that their social efforts are having a measurable impact on sales.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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