One of the key findings of the Q2 2012 Global Digital Advertising Update from Adobe (Efficient Frontier) is that search marketers can get more value from mobile campaigns than they now can on the PC. According to the report cost-per-click (CPC) prices are lower for both tablets and smartphones than comparable PC search campaigns and the ROI is higher in both cases — although “conversions” are lower on smart phones. Read the rest at Search Engine Land.

Infographic - Tablet CPC Lower Than Desktops