Facebook Ad CTR By Type/Placement [CHART]
Recent research from TBG Digital has shownFacebook’s mobile ads to be high-performing in terms of click-through rates (CTRs), and a study released in July from AdParlor appears to support this finding. Examining 200 million ad impressions from large client brands across more than 10 verticals that leveraged mobile, the study reveals that CTRs on mobile ad campaigns were 15 times higher than on non-mobile campaigns (1.32% vs. 0.086%). The study compares mobile ads (which are by default Sponsored Stories) to non-mobile Sponsored Stories. It also bears mentioning that because Facebook only launched the ability to serve ads specifically on mobile devices on June 5th, the data examined covers only slightly more than a month. Read the rest at MarketingCharts.