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B2B Marketers' Use Of Email Features [CHART]

By David Erickson | July 30, 2012

Chart - B2B Marketers' Use Of Email Features

B2B marketers have an array of email marketing features at their disposable, but are not making use of all them to great degrees, according to July 2012 survey results from Pardot. While most are leveraging features such as variable fields (86%), drip nurturing (61%), and behavioral segmentation (51%), spam analysis (33%) and mobile optimization (25%) are being virtually ignored. This despite recent research indicating that the share of emails opened on mobiles continues to soar, reaching 27.39% in H2 2011, according to Knotice. Read the rest at MarketingCharts.

Posted in B2B Marketing, Email Marketing, Mobile Marketing and tagged B2B, Behavioral Segmentation, Drip Nurturing, Mobile Email Optimization, Segmentation, Spam, Spam Analysis

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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