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Archive for July 30, 2012

Facebook Ad CTR By Type/Placement [CHART]

By David Erickson | July 30, 2012

Click Through Rates on mobile ad campaigns were 15 times higher than on non-mobile campaigns.

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Facebook Brand Post Engagement Rates, Q2 2011-Q2 2012 [CHART]

By David Erickson | July 30, 2012

Average Facebook brand post engagement rates have skyrocketed over the past year, details Adobe in a July 2012 report.

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Mexican Social Network Users & Penetration, 2010-2014 [TABLE]

By David Erickson | July 30, 2012

eMarketer, which forecasts that the number of social network users in Mexico will reach 30.3 million this year, accounting for 65% of internet users.

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Latin American Internet User Penetration By Country, 2011-2016 [CHART]

By David Erickson | July 30, 2012

Mexico’s social media audience is one that is open to hearing brand messages.

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Online vs. In-Person Sociability By Demographic Segment [CHART]

By David Erickson | July 30, 2012

8 in 10 Americans believe that they are more outgoing in-person rather than online.

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B2B Marketers' Use Of Email Features [CHART]

By David Erickson | July 30, 2012

B2B marketers have an array of email marketing features at their disposable, but are not making use of all them to great degrees.

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Influence Of Online Reviews In Choosing An Auto Dealership To Purchase A Car [CHART]

By David Erickson | July 30, 2012

Three in 10 consumers had decided to purchase from a particular auto dealer based on online feedback from other customers.

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Influence Of Online Reviews On Car Dealership Visits [CHART]

By David Erickson | July 30, 2012

69% of car-buying consumers said review sites had an impact on the dealership they visited.

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Top 10 Brands Among American Men & Women By Social Chatter [TABLE]

By David Erickson | July 30, 2012

Women are significantly more likely than men to discuss brands on social media sites.

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Top 10 TV Programs & Events By Social Chatter [TABLE]

By David Erickson | July 30, 2012

The number of social conversations about TV on several leading social sites rose from just over 10 million in June 2011 to over 81 million by June 2012.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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