Chart - Cell Phones As A Distraction From TV By Generation

The use of cell phones as a “distraction device” or multitasking tool during programming breaks is the most prevalent of the seven individual connected viewing behaviors that we measured in our survey. Some 38% of adult cell owners reported using their mobile device to keep themselves occupied during commercials or other breaks in a program they were watching within the last 30 days. Read the rest at Pew Internet & American Life Project.