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B2B Email Marketing Solution Feature Use [INFOGRAPHIC]

By David Erickson | July 27, 2012

Infographic - B2B Email Marketing Solution Feature Use

Email is still an invaluable asset to marketers, according to a study by Pardot.

Among B2B marketers, email is being used primarily for drip nurturing:

  • 61% are using email for drip nurturing and among them 65% are using targeted messaging (changing which emails are sent based on how a prospect responds).
  • 51% are using behavioral segmentation.
  • 43% use cross-platform testing.

Read the rest at MarketingProfs. 

Posted in B2B Marketing, Email Marketing, Lead Generation and tagged Behavioral Targeting, Behavorial Segmenting, Email Drip Nuturing, Email Marketing Solutions, Email Segmentation, Email Spam, Infographic, Mobile Email, Mobile Email Optimization, Spam, Spam Analysis

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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