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Archive for July 27, 2012

Mobile Phone Use For TV Content By Generation [CHART]

By David Erickson | July 27, 2012

32% of cell owners used their mobile devices to find television-related content.

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Cell Phones As A Distraction From TV By Generation [CHART]

By David Erickson | July 27, 2012

38% of adult cell owners reported using their mobile device to keep themselves occupied during commercials or other breaks in a program.

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Demographics Of Cell Phone Owing TV Viewers [TABLE]

By David Erickson | July 27, 2012

Half of all adult cell owners (52%) have used their phones recently for engagement, diversion, or interaction with other people while watching TV.

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The Future Of B2B Email Marketing [INFOGRAPHIC]

By David Erickson | July 27, 2012

50% of B2B marketers say email marketing will be less relevant in five years.

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B2B Email Marketing Solution Feature Use [INFOGRAPHIC]

By David Erickson | July 27, 2012

65% of B2B marketers are using targeted email messaging.

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B2B Email Marketing Dayparting [INFOGRAPHIC]

By David Erickson | July 27, 2012

44% of B2B marketers say sending emails on Tuesday results in better open rates.

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How B2B Marketers Are Using Email Marketing [INFOGRAPHIC]

By David Erickson | July 27, 2012

Email is still an invaluable asset to marketers; however, only 30% of B2B marketers are using email marketing as their primary lead generation tactic.

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Email Click Rates By The Hour [CHART]

By David Erickson | July 27, 2012

Email messages scheduled as the work day begins and progresses see a marked decline in click rates, with rates not picking up again until the afternoon, before peaking overnight.

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Google+ User Demographics [INFOGRAPHIC]

By David Erickson | July 27, 2012

Flowtown takes a look at the demographics of Google+ users in this infographic.

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Mobile Ad Shares By Type [CHART]

By David Erickson | July 27, 2012

Advertisers on the Opera Advertising mobile platform are seeing higher engagement rates & dwell times from rich media & have shifted their focus accordingly

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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