Social Login Preferences [CHART]

Chart - Social Login Preferences

Facebook (48%) was the leading option in Q2 2012 for social logins among online users who opted to use a social network identity to speed up registration on sites across the web, according to July 2012 data from Janrain. Another 30% preferred to use their Google accounts for login, followed by Twitter (9%), Yahoo (8%), WindowsLive (3%) and others (including LinkedIn and Pinterest) at 3%. Facebook continues to enjoy a upward trend that dates back 8 consecutive quarters to 23% share in Q1 2010, most recently up 3% points from 45% in Q1 2012.

Still, Google has maintained a strong showing of nearly one-third of the market, at 30% in Q2 2012, down just slightly from Q1’s 31%. In Q2, Yahoo ceded its third ranking – held since the data was first measured in Q4 2009 – to Twitter. Read the rest at MarketingCharts.