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Archive for July 26, 2012

Mobile Ad Spending In The United Kingdom, 2010-2016 [CHART]

By David Erickson | July 26, 2012

Mobile ad spending is on an even stronger growth trajectory, up 70.3% this year after a record rise of 144.8% in 2011.

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Total Media Ad Spending In The United Kingdom, 2010-2016 [CHART]

By David Erickson | July 26, 2012

Total media ad spending is set for a bump in growth this year due to the Olympics, eMarketer forecasts, with total spending set to reach $24.21 billion, up 4.5%.

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Smart Phone Multitainment Behavior [TABLE]

By David Erickson | July 26, 2012
Smartphone Multitainment Behavior

Smart phone owners use their devices to interact with televised content at far higher rates than owners of more basic cell phones.

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CPG Coupon Redemption, 2007-2012 [CHART]

By David Erickson | July 26, 2012

US consumers redeemed 1.55B CPG coupons in the first half of 2012, which represents a significant downturn of 11.4% from the same period in 2011.

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Search Visibility & Brand Value [CHART]

By David Erickson | July 26, 2012

Search rankings can have a significant effect on brand awareness, as well as a consumer’s perception of a brand and subsequent purchase consideration.

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Social Login Preferences [CHART]

By David Erickson | July 26, 2012

Facebook was the leading option for social logins among online users who opted to use a social network identity for registration on sites across the web.

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Cost Of One Qualified Lead [CHART]

By David Erickson | July 26, 2012

More than half of respondents said their organizations invested $50 or less per lead, with the largest group (36%) saying they spent less than $20.

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Marketers' Priorities For Lead Generation [CHART]

By David Erickson | July 26, 2012

52% of marketers said their top lead gen strategy for the next year was to meet or exceed quantifiable return on investment goals.

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Display Ad Integration Plans By Channel [CHART]

By David Erickson | July 26, 2012

Marketers were most likely to plan integration of their display advertising with their on-site content management systems.

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Global Display Advertising Trends [CHART]

By David Erickson | July 26, 2012

The top four trends deemed most important to the future of display advertising, three were related to integration.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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