Archive for July 26, 2012
Mobile Ad Spending In The United Kingdom, 2010-2016 [CHART]
Mobile ad spending is on an even stronger growth trajectory, up 70.3% this year after a record rise of 144.8% in 2011.
Read MoreTotal Media Ad Spending In The United Kingdom, 2010-2016 [CHART]
Total media ad spending is set for a bump in growth this year due to the Olympics, eMarketer forecasts, with total spending set to reach $24.21 billion, up 4.5%.
Read MoreSmart Phone Multitainment Behavior [TABLE]
Smart phone owners use their devices to interact with televised content at far higher rates than owners of more basic cell phones.
Read MoreCPG Coupon Redemption, 2007-2012 [CHART]
US consumers redeemed 1.55B CPG coupons in the first half of 2012, which represents a significant downturn of 11.4% from the same period in 2011.
Read MoreSearch Visibility & Brand Value [CHART]
Search rankings can have a significant effect on brand awareness, as well as a consumer’s perception of a brand and subsequent purchase consideration.
Read MoreSocial Login Preferences [CHART]
Facebook was the leading option for social logins among online users who opted to use a social network identity for registration on sites across the web.
Read MoreCost Of One Qualified Lead [CHART]
More than half of respondents said their organizations invested $50 or less per lead, with the largest group (36%) saying they spent less than $20.
Read MoreMarketers' Priorities For Lead Generation [CHART]
52% of marketers said their top lead gen strategy for the next year was to meet or exceed quantifiable return on investment goals.
Read MoreDisplay Ad Integration Plans By Channel [CHART]
Marketers were most likely to plan integration of their display advertising with their on-site content management systems.
Read MoreGlobal Display Advertising Trends [CHART]
The top four trends deemed most important to the future of display advertising, three were related to integration.
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