After a video is captured, some person or organization takes that footage and puts it into a format that can be viewed by others. At times, this is done by the person or group who captured the video. At other times, a second party obtains and packages the footage.
In looking at the identifications attached to these most viewed videos, the range of “producers” on YouTube falls into three broad categories, news outlets, citizens and outside organizations.
Of the three, news organizations played the largest role in creating the popular news content on YouTube, but citizens played a role almost as large. Groups of a political or organized nature played a much smaller role.
In all, news organizations produced 51% of these most popular news videos across the 15 months studied, meaning the video bore the logo of a news organization and offered no obvious sign that the video had been shot by a citizen. It is clear, though, that in some cases, such as the Tsunami, a news organization obtained some raw video from a freelance journalist or citizen witness, which it then used in a news video.
Yet at least some of the most popular video produced by news organizations was posted on YouTube not to praise the news producer to but mock it.
Meanwhile, citizen-produced videos accounted for 39% of the most watched videos, most of which were live eyewitness news moments.
An additional 5% came from political or activist organizations, including political parties and advocacy groups such as Concerned Women for America. And the sources for 13 videos (or another 5%) were not clearly stated. Read the rest at Journalism.org.