Chart - Post-Ad Actions Of Connected TV Users

Viewers have displayed promising behaviors when it comes to engaging with video ads on their connected TVs. According to a study by Tremor Video conducted by Frank N. Magid Associates, in December 2011, 38% of viewers visited a website mentioned in a connected TV ad; 36% percent considered purchasing a product or service mentioned in a connected TV ad; and 34% went on to look for a mentioned product in a store or online. Furthermore, one in three connected TV viewers told someone else about information mentioned in an ad. Read the rest at eMarketer.