Indian Online Travel Sales, 2010-2016 [CHART]

eCommerce in India is rising quickly as consumers turn to the web for products and services, but more than 80% of the country’s online sales come from travel purchases. Online buyers in India spend nearly five times more on leisure and unmanaged business travel than they spend on retail purchases.

Business-to-consumer ecommerce sales in India (including travel) will reach $13.8 billion this year, with online travel sales accounting for $11.5 billion, or 83%, of the total, eMarketer forecasts. Read the rest at eMarketer.