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Archive for July 25, 2012

Consumer Comfort With Data Practices [CHART]

By David Erickson | July 25, 2012

Consumers who are aware of Facebook’s use of their profile information and posts to target ads towards them aren’t very accepting of this practice.

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Back-To-College Spending, 2007-2012 [CHART]

By David Erickson | July 25, 2012

Parents and college students will spend an average of $907.22 this year on back-to-college items, up 12.2% from $808.71 last year, after 2 consecutive years of decline.

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Online Video Ad Views, January-June 2012 [CHART]

By David Erickson | July 25, 2012

Americans viewed more than 11 billion video ads in June, representing a 9.2% increase from May’s previous high of roughly 10.1 billion views.

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Indian Online Travel Sales, 2010-2016 [CHART]

By David Erickson | July 25, 2012

eCommerce in India is rising quickly as consumers turn to the web for products and services, but more than 80% of the country’s online sales come from travel purchases.

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ROI Measurement By Marketing Channel [CHART]

By David Erickson | July 25, 2012

Search engine marketing, company websites, email and online ads via third-party websites are the tactics most likely to be measured.

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Effectiveness of SEO Tactics for B2B [CHART]

By David Erickson | July 25, 2012

Search engine optimization (SEO) proved to be one of the most effective lead generation tactics for B2B marketers for 2012.

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How Internet TVs Are Connected [CHART]

By David Erickson | July 25, 2012

Popular connected consoles included Nintendo’s Wii, Sony’s PlayStation 3 and Microsoft’s Xbox 360.

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Post-Ad Actions Of Connected TV Users [CHART]

By David Erickson | July 25, 2012

38% of viewers visited a website mentioned in a connected TV ad.

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Content Consumption Of American Smart Phone Users [CHART]

By David Erickson | July 25, 2012

Gaming was a significantly less popular activity on smart phones, according to a study of US internet users conducted by Frank N. Magid Associates.

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Content Consumption Of American Tablet Users [CHART]

By David Erickson | July 25, 2012

On average, tablet gamers downloaded 22 games over the past year, according to a study of US internet users conducted by Frank N. Magid Associates for gaming company PlayFirst.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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