Mobile Ad CTR & Gender Targeting By Industry [CHART]

Chart - Mobile Ad CTR & Gender Targeting By Industry

Targeted messaging by gender earns mobile advertisers significant uplift in click-through rates (CTR), finds Adfonic  in a July 2012 report covering Q2 activity on its network. For example, male targeting provides a 164% uplift for technology and telecom campaigns and a 149% lift for legal and CSR campaigns. Female targeting provides big lifts for both entertainment and media (+92%) and news and education (+54%) campaigns, while FMCG and retail campaigns benefit from gender-specific targeting to both male (46%) and female (22%) audiences. Read the rest at MarketingCharts.