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Archive for July 20, 2012

Data Collection By Channel [CHART]

By David Erickson | July 20, 2012

Servers, networks and publishers accounted for the majority of US data collection volume thus far in 2012.

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Data Targeting By Advertisers & Agencies [CHART]

By David Erickson | July 20, 2012

An April report from Adap.tv and DIGIDAY found a significant majority of marketers in North America used data to enhance their ad targeting efforts.

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Adopting Google+ [INFOGRAPHIC]

By David Erickson | July 20, 2012

Infographic Labs created this infographic to illustrate the benefits of using Google+.

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Search Engine Advertising vs. Search Engine Optimization [INFOGRAPHIC]

By David Erickson | July 20, 2012

WordStream created this infographic to illustrate how paid clicks are overtaking organic search results.

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Annual Business Cost Of Sleep Deprivation: $136 Billion [INFOGRAPHIC]

By David Erickson | July 20, 2012

TermLifeInsurance.org created this infographic to illustrate the hazards of sleeplessness.

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Social Media Personal Brand Search Visibility By Social Network [CHART]

By David Erickson | July 20, 2012

Facebook experienced the largest percentage growth of writers names appearing on page 1, increasing by 10 to 62 percent.

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Germans' Brand-Related Social Media Expectations [CHART]

By David Erickson | July 20, 2012

Nearly German all brand fans (85.6%) expected to be kept up to date with current information and news about their chosen brands.

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Germans' Brand-Related Social Media Activities [CHART]

By David Erickson | July 20, 2012

66.8% of Germans who followed brands on social media read the posts and messages of brands or products that they followed.

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Top 5 App Marketing Challenges [CHART]

By David Erickson | July 20, 2012

Developers named reaching the right users and keeping them engaged as the toughest marketing challenges they faced.

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Top Channels For Marketing Apps [CHART]

By David Erickson | July 20, 2012

47% of developers said they used Facebook, compared with 28% who employed mobile or desktop keyword search.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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