Chart - Smart Phone vs. Tablet Users' Frequency Of Ad Interactions

Tablet users are highly receptive to ads, with 47% reporting that they engage with ads on their devices more than once a week. By contrast, an average 25% of smartphone users interact with ads at that same frequency,according to a survey commissioned by the IAB and conducted by ABI Research released in July.

Fully 24% of tablet owners respond to ads once or more a day, versus 11% of smartphone owners, according to the report, “Mobile’s Role in the Consumer’s Media Day.” And while 47% of smartphone users claim they never interact with ads on the devices, just 23% of tablet users say the same. Read the rest at MarketingCharts.