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Archive for July 19, 2012

Decentralizing Social Media Ownership [INFOGRAPHIC]

By David Erickson | July 19, 2012

Organizations are shifting from centralized (38%) management of social media to more matrix-structured teams and processes (48%) to support social business efforts.

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Evolution Of Social Business [INFOGRAPHIC]

By David Erickson | July 19, 2012

Large US companies are shifting from social marketing to social business, and that shift is affecting the ownership of social media responsibilities.

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Effectiveness Of Social Media Scheduling [CHART]

By David Erickson | July 19, 2012

Companies that used a social media publishing tool to schedule their social media posts had 3 times as many leads as those that didn’t.

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Effectiveness Of Blog Auto-Publishing [CHART]

By David Erickson | July 19, 2012

An analysis of leads generated by HubSpot’s customers indicates that companies that automatically publish their blog posts to social media get 50% more leads.

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2016 US Local Media Revenues By Channel [CHART]

By David Erickson | July 19, 2012

Local online/interactive/digital advertising revenues are poised to grow 13.1% in 2012, with some segments like mobile search achieving far higher numbers.

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Instagram For Marketers [INFOGRAPHIC]

By David Erickson | July 19, 2012

Marketo created this infographic to explore using the photo-sharing social network for generating leads and promoting brands.

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Smart Phone vs. Tablet Users' Frequency Of Ad Interactions [CHART]

By David Erickson | July 19, 2012

Tablet users are highly receptive to ads, with 47% reporting that they engage with ads on their devices more than once a week.

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Customer Satisfaction By Social Media Site [CHART]

By David Erickson | July 19, 2012

Customer satisfaction with social media sites has dipped by 1.4% year-over-year to a score of 69 on a 100-point scale.

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Inefficiencies Of Demographic Targeting Of TV Ads [CHART]

By David Erickson | July 19, 2012

Demo-based media plans are inefficient in reaching the consumers who are most valuable to brands.

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Popular Pinterest Content [CHART]

By David Erickson | July 19, 2012

Food related content was the most popular content that consumers interacted with on Pinterest – 57% of consumers interacted with food related content.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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