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Archive for July 18, 2012

Canadians Want Personalized Ads [CHART]

By David Erickson | July 18, 2012

64% of Canadian internet users felt that they knew when a company had done its research and produced tailored marketing efforts.

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Clients' Most-Valued Online Video Audience Measurement Metrics [CHART]

By David Erickson | July 18, 2012

One-third of ad agency executives said their clients considered unique viewers to be the best way to measure audience.

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Top Metrics For Measuring Online Video Advertising Success [TABLE]

By David Erickson | July 18, 2012

While 26% of ad agencies said measuring views was the most important measurement of a video ad campaign, 23% named brand lift and 22% said sales impact.

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Content Consumers Want From QR Code Scans [CHART]

By David Erickson | July 18, 2012

Nearly half of the US consumer respondents to a Chadwick Martin Bailey survey in October 2011 were strongly interested in discounts via scans.

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US Barcode Use Penetration, 2011-2014 [CHART]

By David Erickson | July 18, 2012

The percentage of smart phone users who will have scanned a mobile barcode will edge up from 25% to 27% from 2011 to 2014.

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Weekly Time Spent Viewing Paid Online Video Content By Device [CHART]

By David Erickson | July 18, 2012

Nearly one-fourth (23%) of customers view paid content via gaming consoles, compared with those who view paid content via handheld devices (29%).

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Millennials vs. Boomers: Paid Video Content Consumption By Device [INFOGRAPHIC]

By David Erickson | July 18, 2012

As paid video content becomes more available via different channels, tablet and wireless phone viewing of paid video has increased from 2011 levels, while viewing via PC/Mac has decreased.

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Optimal Local Landing Page [INFOGRAPHIC]

By David Erickson | July 18, 2012

Nifty Marketing created this infographic to illustrate the optimal local landing page.

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Email Marketing Acquisition Tactics & Effectiveness [CHART]

By David Erickson | July 18, 2012

The majority of marketers (52 percent) stated that their own corporate website was the most widely used to acquire new email subscribers.

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Creating Shareable Content [PRESENTATION]

By David Erickson | July 18, 2012

Sharaholic’s Janet Aronica offers four tips for creating shareable content.  Read the rest at Sharaholic.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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