Archive for July 18, 2012
Canadians Want Personalized Ads [CHART]
64% of Canadian internet users felt that they knew when a company had done its research and produced tailored marketing efforts.
Read MoreClients' Most-Valued Online Video Audience Measurement Metrics [CHART]
One-third of ad agency executives said their clients considered unique viewers to be the best way to measure audience.
Read MoreTop Metrics For Measuring Online Video Advertising Success [TABLE]
While 26% of ad agencies said measuring views was the most important measurement of a video ad campaign, 23% named brand lift and 22% said sales impact.
Read MoreContent Consumers Want From QR Code Scans [CHART]
Nearly half of the US consumer respondents to a Chadwick Martin Bailey survey in October 2011 were strongly interested in discounts via scans.
Read MoreUS Barcode Use Penetration, 2011-2014 [CHART]
The percentage of smart phone users who will have scanned a mobile barcode will edge up from 25% to 27% from 2011 to 2014.
Read MoreWeekly Time Spent Viewing Paid Online Video Content By Device [CHART]
Nearly one-fourth (23%) of customers view paid content via gaming consoles, compared with those who view paid content via handheld devices (29%).
Read MoreMillennials vs. Boomers: Paid Video Content Consumption By Device [INFOGRAPHIC]
As paid video content becomes more available via different channels, tablet and wireless phone viewing of paid video has increased from 2011 levels, while viewing via PC/Mac has decreased.
Read MoreOptimal Local Landing Page [INFOGRAPHIC]
Nifty Marketing created this infographic to illustrate the optimal local landing page.
Read MoreEmail Marketing Acquisition Tactics & Effectiveness [CHART]
The majority of marketers (52 percent) stated that their own corporate website was the most widely used to acquire new email subscribers.
Read MoreCreating Shareable Content [PRESENTATION]
Sharaholic’s Janet Aronica offers four tips for creating shareable content. Read the rest at Sharaholic.
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