2012 Lead Generation Budgets [CHART]
Q. Please indicate the expected changes to your lead generation budget for the following channels for 2012.
According to the study, the tactics that will receive the greatest increases in budget for 2012 include website optimization, social media and SEO. Conversely, the tactics receiving the lowest increases are all outbound, including print advertising, tradeshows and direct mail. Read the rest at Marketing Sherpa.