Recent survey results from Burst Media found men to be less active than women on social media, and new data from Ipsos reveals that men are also less likely to have shifted their communication with friends online. In fact, while 24% of American women say they socialize more with their friends online than “in the real world,” just 13% of men say the same. This gap does not play out on a global level: an average of 20% of female respondents across the 25 countries studied said they socialize more online, versus 18% of male respondents.
Overall, 19% of both Americans and the overall global average say they are now socializing more with their friends online rather than in-person. Read the rest at MarketingCharts.