Mike's Hard Lemonade Commercial Social Media Chatter [INFOGRAPHIC]

By David Erickson | July 16, 2012

Bluefin examined a “pre-campaign” period (April 18 to May 8) — when Mike’s Hard Lemonade spots weren’t running — and then an “in-flight” period (May 9-22) when the campaign was in full swing. Read the rest at AdAge.

Posted in Advertising, Consumer Behavior, Online Behavior, Social Media Marketing, Social Television, Television Advertising, Video Marketing and tagged Alcohol Marketing, Bluefin, Food Marketing, Infographic, Mike's Hard Lemonade, Television