Skip to content
e-Strategy Trends
  • Content
  • Social
  • Email
  • Search
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • About
e-Strategy Trends
  • Content
  • Social
  • Email
  • Search
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • About

Archive for July 16, 2012

Social Media Measurement Standards: Progress & Roadmap [PRESENTATION]

By David Erickson | July 16, 2012

Tim Marklein of W2O Group and Katie Paine of KDPaine & Partners presented an update at the 4th Annual AMEC European Measurement Summit recently.

Read More

Mike's Hard Lemonade Commercial Social Media Chatter [INFOGRAPHIC]

By David Erickson | July 16, 2012

Bluefin examined a pre-campaign period–when Mike’s Hard Lemonade spots weren’t running–and then an in-flight period when the campaign was in full swing.

Read More

Internet Connected Technology In Generation V Households [CHART]

By David Erickson | July 16, 2012

Kids age 6-12, who are in the process of expanding their social circles outside of their families, are interested in (and often active on) online social media.

Read More

Anti-Social CEOs [INFOGRAPHIC]

By David Erickson | July 16, 2012

70% of Fortune 500 CEOs have no social media presence on the major social networking sites.

Read More

Private Companies' Use Of Digital For Customer Engagement [CHART]

By David Erickson | July 16, 2012

70% of private companies are now doing some form of customer outreach through digital avenues, with 67% leveraging social media and mobile devices.

Read More

Hispanics' In-Store Mobile Motivations [CHART]

By David Erickson | July 16, 2012

Hispanic smartphone owners who use their devices to help them shop in brick-and-mortar venues are motivated more by finding the best price than the right product.

Read More

Socializing With Friends Online & Off by Select Demographics [CHART]

By David Erickson | July 16, 2012

While 24% of American women say they socialize more with their friends online than “in the real world,” just 13% of men say the same.

Read More

Top Methods For Measuring Social Media Sponsorships [CHART]

By David Erickson | July 16, 2012

More than eight in 10 marketers said they thought quality of content was an important factor in measuring success, while three-quarters cited the importance of sentiment.

Read More

Use Of Social Media Sponsorship By Marketers vs. Influencers [CHART]

By David Erickson | July 16, 2012

55.5% of US Marketers have provided a social media user with some compensation in exchange for a mention on the user’s social media channel.

Read More

Business' Loyalty To Daily Deals Sites [CHART]

By David Erickson | July 16, 2012

Businesses that run daily deals have proved that they are not loyal to any one site.

Read More

Categories

Follow Join Subscribe RSS Email
Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

Recent Posts

  • Super Bowl LV Advertising
  • Factors That Prompt People To Open Emails
  • Civil Social Networks: Telepath & Clubhouse
  • Grocery Shopping
  • Diversity In Advertising
July 2012
M T W T F S S
 1
2345678
9101112131415
16171819202122
23242526272829
3031  
« Jun   Aug »

Tags

Apple Automotive Marketing Blogging Brand Marketing Computers Customer Experience Customer Service Entertainment Marketing eTailing Facebook Financial Services Marketing Gaming Gender Google Health Care Marketing Hospitality Marketing Infographic Instagram LinkedIn mCommerce Media Marketing Men Metrics Mobile Apps Mobile Social Mobile Video Music Marketing Online Shopping Personalization Photo Sharing Pinterest Retail Marketing Shopping Smart Phones Sports Marketing Streaming Video Tablets Television Television Marketing Travel Marketing Twitter United Kingdom United States Women YouTube