Mobile-Only Online Activities By Gender [CHART]
June research from Prosper Mobile Insights indicates that there are some substantial differences between men and women in the US when it comes to choosing mobile-only for certain activities. The greatest differences were in usage of email, Facebook, online shopping and internet search, with sizeable differences in Twitter and Pinterest usage as well.
According to the study, women with a smartphone or tablet were more likely to restrict activities like social networking and emailing to a mobile device, leaving the desktop or laptop PC for other uses. Men, by contrast, were more likely to use IM and online banking exclusively on a mobile device. Read the rest at eMarketer.