Lead Generation Content Funnel [ILLUSTRATION]

By David Erickson | July 13, 2012

This graphic illustrates the type of content that is most effective as prospects become sales-ready leads, according to Derek Edmund in his Search Engine Land article, 3 Lead Generation Challenges B2B Search Marketers Must Overcome.

Posted in B2B Marketing, Consumer Behavior, Content Marketing, Lead Generation, Online Behavior, Search Engine Marketing, Web Development, Webinar Marketing, White Paper Marketing and tagged Cast Study Marketing, Conversions, eNewsletters, Illustration, Newsletter Marketing, Research, Research Marketing